The 5-3-2 rule is a simple framework to help you avoid being boring, overly self-promotional, or disconnected from your audience by posting too much of any particular type of content.

This is a guideline to think about, not a hard and fast rule!

5 Curated Content Posts:

Share content from other sources (like articles, industry news, or influential posts) that would interest your audience. This positions you as a valuable resource within your niche.

3 Original Content Posts:

Create and share your own content, such as blog posts, tips, or insights. This is where you can provide value and build expertise but should avoid being overly sales-focused.

2 Personal/Humanizing Posts:

Post behind-the-scenes glimpses, personal reflections, founder stories, lighthearted moments or other humanizing content that helps your audience get to know the people behind the brand. This adds authenticity and helps build trust.

A Bakery Example

5: Share food trend articles, local foodie influencer posts, or nutrition tips.

3: Post your own baking tutorial reel, daily specials, or cake-decorating tips.

2: Post the baker’s story of learning from grandma, or a funny flour mishap behind the scenes.

A Fitness Coach Example

5: Curate articles on wellness, hydration, or sleep habits.

3: Share your own workout videos or client success stories.

2: Post a pic of your morning routine or a motivational thought from your personal journey.

Changing this mix can really change the feel of your social media channel!

Post at least one curated, one original and one personal post. Comment below with your thoughts on which come easy or hard for you and how you might utilize these 3 content types going forward.

5 3 2 Rule – Curated + Original + Personal

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